At the same time, according to the 2018 China Housing Leasing Report, graduates are an important demand group in the current housing rental market, and this group is showing an upward trend year on year. According to the 2020 China Youth Rental Life Blue Book, the bulk of the new generation of urban tenants is composed of people under the age of 30 and holding a bachelor’s degree or higher educational qualification. In 2017, the latest survey conducted by Aipu Big Data found that corenting in the rental market in Beijing accounted for nearly 80 percent of all rentals. Housing rental has become an important strand of housing consumption in big cities in China, where the house-sharing model has become the main form of renting for young people. Finally, the layout and display of web page information affect how subjects’ attention is distributed, and web page information presents a significant difference in attention between upper and lower pages. The research results show that initial alphabetical sorting of the term search page can improve the subjects’ efficiency in locating the target keywords, the text information display area of the listings page receives more attention than others, and the real concern factors of the tenants on the page listing details are generally consistent with their selected factors but deviate slightly. In the process of information search, the characteristics and rules of browsing the entry search page, the listings page, and the details page are obtained, and the factors that prospective tenants pay attention to in their search for rental information are obtained.
![eye tracking online eye tracking online](https://www.tobiipro.com/imagevault/publishedmedia/s6sk4j2rluxcs1br6hf9/Tobii-Pro-Webinar-eye-tracking-research-EdTech-inn.jpg)
Second, using eye-tracking experiments, the real online renting process is simulated and tenants’ web listings are analyzed qualitatively and quantitatively.
![eye tracking online eye tracking online](https://multichannelmerchant.com/wp-content/uploads/2016/10/MikeBartelsImage.jpg)
First, it investigates tenants’ concerns during the renting process by means of questionnaires.
![eye tracking online eye tracking online](https://webeye.ophth.uiowa.edu/eyeforum/atlas/pages/polar-bear-tracks/Polar-bear-tracks-montage.jpg)
In keeping with the characteristics of China’s accommodation-renting population, this study takes as its research object graduating students, who form an important group in the housing rental market, and focuses on the information retrieval process underlying prospective tenants’ rental decisions. In China in recent years, the rental housing market has boomed, but insufficient attention has been paid to microsubject tenants in the market, and there is a lack of research results on tenants’ decision-making processes.